With 53% of high net worth individuals believing that charities are inefficient and donors being less likely to give to a charity if the impact of their donation is not clear, the need for accountability and transparency from charities is essential. The trend of fewer people giving has been established in response to the rising cost of living and charities need to find new innovative ways to attract donors.
INSIGHT works with charities of all sizes around the world to improve their external messaging in order to increase donor contributions and improve donor retention. We help charities attract and engage the right donors, partners and media. Our team also works to streamline your internal operations so donors who do a deep dive can feel confident that your charity is operating effectively and efficiently with their donations.
Since 2020, there has been a consistent upward trend in giving from high net worth (HNW) individuals with the fastest growth in those with wealth over £5 million. Levels of charitable giving is directly linked to the financial security of the individuals and the HNW donor market has the ability to provide gifts for core operations as well as underwriting larger project work.
INSIGHT works with your major gifts team to help them understand the HNW donor landscape and trends, to create a strategy to attract and retain HNW donors and to ensure that HNW donor expectations are exceeded by your development staff.
INSIGHT offers individual training and workshops as well as long-term staff management to ensure your team’s major gift fundraising efforts are successful and your high net worth donors remain commitment to supporting your programs and people.
Effective charitable operations is key to gaining donor trust. According to research conducted by the Charity Commission in 2022, there is consistent sceptisism on the efficiency of charities, how they use their funding and how they behave. The public expects a high proportion fo charites’s money to be used for charitable activities, that charities are making the impact they promise, that the way they make this impact is consistent with the spirit of the charity and that the reputation of the charity is upheld.
INSIGHT provides a deep dive into your charity’s activities to ensure donor and public expectations are being met, to streamline the operations of your team and programmes and to ensure your charity is achieving its maximum impact. We don’t change what you do, we change how you do it to make your charity more transparent, effective and appealing to donors.